These are the most popular soap brands used by Indonesian consumers.
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Based on a Kurious survey from the Katadata Insight Center (KIC), the majority of Indonesian consumers habitually use Lifebuoy soap.
71.3% of respondents admitted to most frequently using Lifebuoy soap in the past year.
Significantly fewer respondents frequently used Nuvo, Lux, Dettol, Shinzui, Biore, Dove, Cussons, and other brands, as shown in the graph.
This aligns with the finding that Lifebuoy is the most popular soap brand among respondents.
Most respondents chose soap readily available in shopping centers (67.7%) and affordable prices (67.1%). A smaller percentage of respondents (22.2%) chose soap due to promotions.
Kurious-KIC conducted this survey among 555 individuals across various regions of Indonesia, with 50.4% male and 49.6% female respondents.
Over half of the respondents were from Java (excluding Jakarta) at 65%, followed by Jakarta (13.2%), and Sumatra (10.9%). Respondents from Kalimantan, Sulawesi, Bali, Nusa Tenggara, Maluku, and Papua represented smaller proportions (between 0.1%-3.9%).
Most respondents were aged between 35-44 years (31.1%), followed by the 25-34 year-old group (28.2%) and the 45-54 year-old group (21.7%).
The survey was conducted from December 19-26, 2022, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 4.2% and a 95% confidence level. The full report can be viewed and downloaded at this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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