How to Spot Fake Sneakers: A Kurious-KIC Survey Reveals the Differences

Consumer Products

Cindy Mutia Annur 28/02/2023 15:20 WIB

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How to Spot the Difference Between Authentic and Fake Sneakers (February 2023)

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When buying sneakers, consumers are often deceived or tricked by counterfeit goods on the market. This happens because consumers don't understand how to differentiate between authentic and fake sneakers.

This is evident from the results of a Kurious survey from the Katadata Insight Center (KIC), which shows that 18.3% of Indonesian consumers still lack the knowledge to distinguish between original and imitation sneakers.

According to the Kurious and KIC survey, the most important way to differentiate between authentic and fake sneakers is by observing the quality of the shoe stitching. This accounts for 71.2%.

Other methods include examining the design and texture of the sole (57.9%), checking the production code on the shoe tag (56.1%), ensuring the sneakers are sold at a fair price (55.4%), and observing the logo (42.1%).

Consumers also differentiate authentic and fake sneakers by checking the production code on the shoebox (40.9%), the store's reputation (32.1%), and the smell of the shoes (13.8%). The remaining respondents (2.5%) used other methods.

Kurious-KIC surveyed 399 respondents across various regions of Indonesia, with 49.2% male respondents and 50.8% female respondents.

More than half of the respondents were from Java (excluding Jakarta) at 64%, followed by Jakarta (15.4%), and Sumatra (10.9%). Respondents from Sulawesi, Kalimantan, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.5% to 3.6%.

Most respondents were aged between 35-44 years (31.7%), followed by the 25-34 age group (29.6%) and the 45-54 age group (22.2%).

The survey was conducted from February 14-22, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 4.9% and a 95% confidence level.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."