Survey: Public Would Reduce Instant Noodle Consumption if Prices Tripled
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Agriculture Minister Syahrul Yasin Limpo's statement regarding the possibility of instant noodle prices increasing threefold due to rising wheat prices sparked discussion. So, what would consumers do if instant noodle prices actually tripled?
A JakPat survey found that 68% of instant noodle consumers would reduce their consumption. Furthermore, 30% would substitute instant noodles with other types of noodles (non-instant).
Next, 25% would switch to cheaper instant noodle brands. 7% plan to continue buying, and 6% would avoid consuming instant noodles altogether.
Indofood Director Franciscus Welirang stated that instant noodle prices would indeed increase, but not threefold. He explained that wheat is not the sole component determining instant noodle prices.
The JakPat survey involved 1,206 respondents, predominantly from the middle socioeconomic status (56%). The survey was conducted on August 12-13, 2022.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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