Wealthy Jakartans Willing to Spend Rp 16.9 Million on Face Cream
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Jakarta's high-society is willing to spend Rp 16.9 million for a bottle of face cream. This price surpasses the amount Seoul's jet-setters pay for the same product, which is Rp 16.4 million.
Swiss private bank Julius Baer, in its Asia lifestyle index report released in early October 2016, states that beauty cream is a significant aspect of the high-society lifestyle. Asians are considered willing to spend a significant amount of money to achieve stunning facial skin.
In this release, Julius Baer selected Beiersdorf's premium cosmetic product, La Prairie's Cellular Cream Platinum Rare (50 ml), to represent the face cream category. This face cream has an average price of Rp 17 million per bottle in major Asian cities.
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