Top 10 Best-Selling Disposable Diaper Brands During Harbolnas 2022
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Indonesia's e-commerce ecosystem celebrates National Online Shopping Day (Harbolnas) every year on "twin dates," starting from September 9th (9/9), October 10th (10/10), November 11th (11/11), culminating in the peak of Harbolnas on December 12th (12/12).
During Harbolnas, various brands compete by devising strategies and offering diverse promotions to attract consumers to make online purchases.
Harbolnas has become an effective annual discount event in boosting sales for certain brands, especially on Indonesian online store platforms.
This period is often utilized by consumers to shop for various products online, including disposable diapers.
According to Compas Dashboard findings, 10 disposable diaper brands achieved the highest market share based on total transactions during the 2022 Harbolnas discount period, with Mamypoko taking the top spot.
Mamypoko, a Japanese diaper brand, recorded a 30.95% market share during the 2022 Harbolnas discount period, significantly surpassing its competitors.
Sweety followed as the second best-selling disposable diaper brand, with a 17.80% market share. In third place was the Indonesian diaper brand, Baby Happy, with a 17.43% market share.
Other disposable diaper brands with high total transactions during the 2022 Harbolnas discount period include Merries, GOO.N, Makuku Air Diapers, Happy Nappy, Genki, Sensi, and Pampers, with market shares as shown in the graph.
This data was obtained by Compas through online crawling of disposable diaper products sold in official and non-official stores on Shopee and Tokopedia.
Data collection was conducted during the Harbolnas discount period from September 1st to December 31st, 2022.
To learn more about the market share of other FMCG products, and predictions for this year's Harbolnas in the food & beverage, beauty & care, healthcare, mom & baby, and home cleaning categories, readers can download the Compas Market Insight: Road to Harbolnas Report 2023 at this link: [https://bit.ly/48k6WPX](https://bit.ly/48k6WPX).
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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