How Much Do Indonesian Consumers Spend on Snack Foods?
Supported By
- A Small Font
- A Medium Font
- A Bigger Font
Snacks are one of the most frequently purchased products by Indonesian consumers. Types of snacks such as various potato sticks, cheese sticks, and cassava chips are usually consumed during leisure time or accompany daily activities.
So, how much do Indonesian consumers spend on average to buy snacks?
Based on a survey by the Kurious-Katadata Insight Center (KIC), the majority of Indonesian consumers spend an average of less than Rp30,000 on snacks.
In detail, 58.3% of respondents bought snacks priced at Rp10,000-Rp30,000. This was followed by 36.4% of respondents who bought snacks for less than Rp10,000.
There were also respondents who bought snacks priced at Rp30,000-Rp50,000, accounting for 4.5%. Meanwhile, the smallest percentage of respondents, only 0.8%, bought snacks costing more than Rp50,000.
The survey also showed that the most popular snack brand in Indonesia is Chitato. The majority, or 86.4% of respondents, claimed to be aware of the brand.
Cheetos came in second with 85.1% brand awareness among respondents, followed by Taro at 83.3%, and Qtela at 73.4%.
This Kurious-KIC survey was conducted on 605 respondents spread across Indonesia, with 54.9% male respondents and 45.1% female respondents.
63.3% of respondents came from Java Island (excluding Jakarta), followed by respondents from DKI Jakarta (15%), and Sumatra Island (11.7%). Meanwhile, the proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.5% to 3.6%.
Most respondents were from the 35-44 age group (33.6%), followed by the 25-34 age group (29.4%) and the 45-54 age group (20.8%).
Data collection was conducted from July 26 to August 3, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.98% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Supported By
Trending Topics
Popular Data