Kurious-KIC Survey: Baygon is the Most Popular Mosquito Repellent Brand in Indonesia
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Mosquito repellent is one of the most widely used consumer products in Indonesia. Especially as a tropical country, Indonesians are often bothered by mosquito and insect bites.
Many mosquito repellent brands are currently available in Indonesia. But which brand is most recognized by consumers?
Based on a Kurious survey from the Katadata Insight Center (KIC), the most popular mosquito repellent brand in Indonesia is Baygon. 73.9% of respondents claimed to be familiar with the brand.
Next, HIT ranked second with a respondent recognition rate of 63.8%, followed by Soffel (52.7%), Autan (52%), and Vape (51.6%).
Meanwhile, the respondent recognition rate for other mosquito repellent brands was lower, as shown in the graph.
Not only is it the most popular, Baygon is also the most frequently used mosquito repellent brand by respondents, with a proportion reaching 52.1%.
Competitors such as HIT, Soffel, Autan, Vape, Force Magic, and NoMos were used by only around 40.2% to 5.1% of respondents.
The Kurious-KIC survey also found that the main factor respondents considered when choosing mosquito repellent was its effectiveness in killing mosquitoes (68.4%). This was followed by safe ingredients and formula if inhaled (46.9%), and a non-pungent aroma/smell and non-sticky texture (42.3%).
This survey was conducted on 827 respondents spread across various regions in Indonesia, with 55.1% male respondents and 44.9% female respondents.
More than half of the respondents were from Java (excluding Jakarta) (62.6%), followed by Jakarta (13.9%), and Sumatra (11.2%). The proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.8% to 4.4%.
Most respondents were aged between 35-44 (32.2%), followed by the 25-34 age group (28.3%), and the 45-54 age group (23.1%).
The survey was conducted from May 30 to June 5, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.14% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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