5 Most Popular Furniture Brands in Indonesia: Olympic Takes the Lead

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Cindy Mutia Annur 15/09/2023 14:30 WIB

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According to a report by the independent research firm Frontier Group, Olympic is the most popular knock-down furniture brand in Indonesia, achieving the highest ranking in the 2023 Top Brand Award.

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5 Most Popular Furniture Brands in Indonesia: Olympic Takes the Lead

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Top 5 Indonesian Knock-Down Furniture Brands with the Highest Top Brand Index Scores (2023)

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According to a report by the independent research institution Frontier Group, Olympic is the most popular ready-to-assemble (knock down) furniture brand in Indonesia in the Top Brand Award 2023.

Olympic achieved the highest Top Brand Index (TBI) score among other knock-down furniture brands, namely 38.1%. This Bogor, West Java-based brand has successfully held the top position since 2019, with a significant lead over its competitors.

Below Olympic is Ligna, which achieved a TBI score of 9.1%. It is followed by Family with a score of 8.2%, Olimpia with 7.1%, and Elephant with 5.3%.

This index was assessed based on a survey of 8,500 respondents spread across 15 major cities in Indonesia. Respondents consisted of 6,000 random samples, 1,700 booster samples, and 800 B2B booster samples.

Three parameters were used in this assessment. First, Top of Mind, or the first product brand mentioned by the respondent. Second, Last Usage, or the last product brand used by the respondent.

Third, Future Intention, or the respondent's desire to use that brand's product in the future. The TBI score was then obtained by calculating the weighted average of each parameter.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."