Pepsodent Was the Top Choice for Personal Care Products Among Indonesian Consumers in 2021

According to a YouGov report, Pepsodent toothpaste was the top choice among Indonesian consumers for personal care products in 2021, scoring 50.1 points in the FMCG/CPG Rankings 2021.

Two soap brands followed closely behind. Lifebuoy ranked second with a score of 39.1 points, while Dettol came in third with 36.6 points.

Wardah cosmetics ranked fourth with a score of 31.0 points, followed by Vaseline in fifth place with 28.6 points.

The majority of brands on this list belong to Unilever Indonesia, including Pepsodent, Lifebuoy, Vaseline, Rexona, Rexona Men, and Dove.

The FMCG/CPG Rankings 2021 ranked the most preferred consumer brands in Indonesia from August 1, 2020, to July 31, 2021. The rankings were calculated based on the YouGov Brand Index, which assesses the impression, quality, value, satisfaction, and recommendations given by respondents for each brand.