The Variety of Beauty Expenditures by Residents While Celebrating Lunar New Year: Is Your Favorite Here?

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Cindy Mutia Annur 09/02/2024 10:00 WIB

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According to the latest regional survey by Milieu Insight, respondents from the Chinese community in Southeast Asia intend to engage in personal care/beauty treatments in anticipation of the 2024 Luna

Southeast Asian Consumer Spending on Personal Care/Beauty Services Ahead of Lunar New Year (October 2023)

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Southeast Asian Consumer Spending on Personal Care/Beauty Services Ahead of Lunar New Year (October 2023)

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As the Year of the Dragon approaches, Southeast Asian Chinese communities will be celebrating the Lunar New Year (Imlek). This year's Imlek falls on Saturday, February 10, 2024.

According to the latest regional survey by Milieu Insight, respondents from Chinese communities across Southeast Asia have been planning their Imlek celebrations since October 2023, including personal care and beauty services.

A majority, or 75%, of respondents intend to spend money on haircuts and styling in preparation for Imlek. Furthermore, 53% of respondents plan to spend on facial treatments.

Another 32% of respondents said they intend to undergo body treatments, such as waxing and toning. Additionally, 30% of respondents plan to have nail treatments, including manicures, pedicures, and nail art.

Meanwhile, only 17% of respondents intend to have eyelash treatments, such as lash perms or extensions, before Imlek.

The survey also reported several other expenditures planned for Imlek 2024, such as fashion, food products/services, and entertainment/recreational activities.

Overall, according to Milieu Insight, 52% of respondents estimate their total spending for this year's Imlek celebrations will likely be higher than last year. Despite inflation, the intention to spend money in each category remains largely the same as last year, according to the report.

This Milieu survey involved 1,000 respondents from Singapore, Thailand, Vietnam, and Malaysia who intend to celebrate the 2024 Lunar New Year. The survey was conducted via Milieu Insight's online proprietary panel in October 2023.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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The Variety of Beauty Expenditures by Residents While Celebrating Lunar New Year: Is Your Favorite Here?

The Variety of Beauty Expenditures by Residents While Celebrating Lunar New Year: Is Your Favorite Here?

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The Variety of Beauty Expenditures by Residents While Celebrating Lunar New Year: Is Your Favorite Here?

The Variety of Beauty Expenditures by Residents While Celebrating Lunar New Year: Is Your Favorite Here?

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