What are the Most Popular Soap Brands in Indonesia? This is the Survey
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According to a Kurious survey from the Katadata Insight Center (KIC), Lifebuoy is the most popular soap brand in Indonesia.
88.9% of respondents were aware of the Lifebuoy soap brand, while brand awareness for other soap brands was lower, as shown in the graph.
The majority of respondents (72.8%) recalled soap brands easily found in shopping centers. Significantly fewer respondents (21.6%) recognized soap brands from company events or activation activities.
Besides being the most popular, Lifebuoy was also the most used soap brand among respondents, with a proportion reaching 71.3%. Its competitors, such as Nuvo, Lux, Dettol, Shinzui, Biore, Dove, and Cussons, were used by only around 39% to 13% of respondents.
Kurious-KIC conducted this survey among 555 people spread across various regions of Indonesia, with 50.4% male and 49.6% female respondents.
More than half of the respondents were from Java Island excluding Jakarta (65%), followed by Jakarta (13.2%), and Sumatra (10.9%). Respondents from Kalimantan, Sulawesi, Bali, Nusa Tenggara, Maluku, and Papua had smaller proportions (between 0.1%-3.9%).
Most respondents were aged between 35-44 years (31.1%), followed by the 25-34 years (28.2%) and 45-54 years (21.7%) groups.
The survey was conducted from December 19-26, 2022, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 4.2% and a confidence level of 95%. The complete report can be viewed and downloaded at this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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