Kurious-KIC Survey: Sweetened Condensed Milk Consumption Increases During Ramadan Compared to Other Months
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A Kurious-Katadata Insight Center (KIC) survey shows that consumption of sweetened condensed milk in Indonesia tends to increase during the month of Ramadan.
During Ramadan, the majority of respondents (55.2%) consumed more sweetened condensed milk than in other months.
Conversely, 26.3% of respondents reported consuming the same amount of sweetened condensed milk during Ramadan as in other months. Only 18.5% consumed less during Ramadan.
Kurious-KIC also found that most respondents who consumed sweetened condensed milk during Ramadan consumed it during breaking of the fast (50.1%), followed by consumption during the pre-dawn meal (Sahur) (27.2%) and at night (22.7%).
Sweetened condensed milk is typically used to add sweetness to various desserts for breaking the fast, such as fruit ice, various juices, and others.
This survey involved 731 respondents across various regions of Indonesia, with 58% male and 42% female respondents.
Over half of the respondents were from Java (excluding Jakarta) (63.9%), followed by Jakarta (13.7%), and Sumatra (10.9%). Respondents from Sulawesi, Bali-Nusa Tenggara, Kalimantan, and Maluku-Papua ranged from 0.4% to 4.5%.
Most respondents were aged between 35-44 years (33.5%), followed by the 25-34 year age group (31.1%) and the 45-54 year age group (19%).
The survey was conducted from March 31 to April 8, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 3.62% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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