Personal Care Product Consumption Levels of Three Generations in Urban Indonesia

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Erlina Fury Santika 28/10/2026 15:59 WIB
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According to data from Worldpanel by Numerator, the number of beauty and self-care product categories purchased by consumers increased in 2026. The largest generation is Gen Z.

Average Number of Beauty and Personal Care Product Categories Bought by Urban Indonesian Consumers by Generation (2025–2026)*
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28 October 2026
Macro
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