Not Just Cheap, These Are the Considerations of Indonesia's Middle Class When Buying Products

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Adi Ahdiat 16/04/2026 18:16 WIB
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According to the KIC survey, the majority of the Indonesian middle class are more inclined to purchase high-quality products, rather than those that are simply cheap.

Considerations of the Indonesian Middle Class in Purchasing Products to Ensure Their Money is Not Wasted (Quarter IV 2025 - Quarter I 2026)
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Not Just Cheap, These Are the Considerations of Indonesia's Middle Class When Buying Products

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Market Data

Macro update by
20 May 2026
Macro
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Name Value %
Economic growth 5,11% +0.08
Gini rasio (Sem2) 0,38 0.00
PDB ADHK (Q1) 3.447,70 -0.77
Nilai Tukar USDIDR 18 +0.30
Neraca perdagangan (Mar) 3,32 +160.82
Ekspor Migas (Mar) 1,28 +18.60
Impor Migas (Mar) 3,17 +58.74
Ekspor (Mar) 22,53 +1.62
Impor (Mar) 19,21 -8.08
Kunjungan Wisman (Feb) 1,16 -2.42
Inflasi yoy (Apr) 2,42% -1.06
Inflasi mom (Apr) 0,13% -0.28
Persentase kemiskinan (Des) 7,50% -0.75
NTP (Apr) 112,29 +0.43

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