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These are the 10 best-selling biscuit and cookie brands on e-commerce during Ramadan 2025.

Nabilah Muhamad 05/03/2026 14:19 WIB

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The market research firm Compas released a list of the 10 best-selling biscuit and cookie brands on a number of Indonesian e-commerce platforms during Ramadan 2025.

10 Biscuit and Dry Cake Brands with the Highest Sales Value Share in E-Commerce* (March 2025)

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10 Biscuit and Dry Cake Brands with the Highest Sales Value Share in E-Commerce* (March 2025)

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The Compas market research results show that, throughout Ramadan 2025, the sales value of biscuits and cookies in domestic e-commerce grew by 131% to Rp134 billion.

"This growth was driven by a shift in consumer behavior, with people now preferring the convenience of hampers and stocking up on canned snacks for their families at home," Compas wrote on its official Instagram account on Wednesday (4/3/2026).

Compas' research used the method of data crawling. Compas collected product sales data from official and non-official stores on Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli, with a minimum product rating of 4 stars during the period of March 1-31, 2025.

Among many biscuit and cookie brands screened, Bellarosa became the best-selling brand on Indonesian e-commerce, with a market share of 12.95% of the total sales value throughout Ramadan 2025.

"This reinforces its position as a brand with a strategic hampers approach during Ramadan," Compas wrote.

Here is the list of the 10 biscuit and cookie brands with the largest market share on Indonesian e-commerce during Ramadan 2025:

Bellarosa: 12.95%
Tango: 5.99%
Khong Guan: 3.44%
Astor: 3.20%
Nabati: 3.15%
Biskitop: 3.02%
Monde: 2.70%
Roma: 2.47%
Apollo: 2.02%
Nissin: 1.64%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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These are the 10 best-selling biscuit and cookie brands on e-commerce during Ramadan 2025.

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These are the 10 best-selling biscuit and cookie brands on e-commerce during Ramadan 2025.

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