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Spending on Mobile Phones Supports Durable Goods Consumption of Indonesia’s Middle Class

Erlina Fury Santika 12/02/2026 20:40 WIB

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According to the Mandiri Institute, there are a number of durable goods that are selling well because they are purchased by the middle class. The most popular one is mobile phones.

The growth of durable goods consumption among the middle class in Indonesia (2025)

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The growth of durable goods consumption among the middle class in Indonesia (2025)

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Data from the Central Statistics Agency (BPS) processed by the Mandiri Institute shows that mobile phones have become a durable good for Indonesia's middle class, with the highest growth in purchases expected in 2025.

The increase in consumption was recorded at 31.2% compared to the previous year (year-on-year/yoy). This growth is in line with that of electronic goods (26.2%) and jewelry (25%).

Other durable goods that have seen significant growth include sports equipment, furniture, vehicles, and other tools.

Here is a complete list of the growth in durable goods consumption among the middle class in 2025:

Mobile phones: 31.2%
Electronics: 26.2%
Jewelry: 25%
Sports equipment: 23.9%
Furniture: 23.6%
Vehicles: 16.7%
Equipment: 12.1%
Others: 6.6%.

According to the Mandiri Institute research team, middle-class consumption is indeed supported by non-food commodities, but tends to focus on lifestyle.

Non-food spending by the middle class is expected to grow resiliently at 6.4% in 2025, up from 3.2% in 2024.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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