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Indonesian Citizens' Preferred Shopping Places During Ramadan

Nabilah Muhamad 11/02/2026 19:06 WIB

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According to a YouGov survey, marketplaces have become the main choice for 41% of Muslim respondents in Indonesia for shopping during the month of Ramadan.

The Preference of Shopping Places Among Indonesian Respondents During the Month of Ramadan (December 2025)

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The Preference of Shopping Places Among Indonesian Respondents During the Month of Ramadan (December 2025)

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The YouGov report titled "Ramadan 2026: Consumer Insight Snapshot" reveals the preferences of Indonesians when shopping during Ramadan.

The results show that 41% of respondents prefer shopping through marketplaces during the fasting month.

There are also respondents who choose to shop directly at local markets (23%), as well as malls and physical stores (13%).

Next, there are those who prefer shopping at social media stores like Instagram and TikTok (8%); hypermarkets (7%); pop-up events or Ramadan bazaars (5%); via WhatsApp sellers or communities (2%); and the brand's official website (1%).

The survey also revealed factors that attract respondents to try new brands during Ramadan.

As many as 40% of respondents are interested in trying new products if they see reviews of the product's quality.

The next attracting factors are promo packages (34%), as well as the convenience and speed of goods delivery (23%).

YouGov conducted this survey on 1,864 Muslim respondents who access the internet in Indonesia in December 2025.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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