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Plant-based Milk Penetration Strengthens in Global Market Through 2025

Erlina Fury Santika 20/01/2026 20:40 WIB

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A study by Worldpanel by Numerator indicates that China will be a substantial market for plant-based milk products by 2025. Its penetration is projected to reach 74%.

Percentage Penetration of Plant-Based Milk Products in Selected Countries Globally (2024-2025)*

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Percentage Penetration of Plant-Based Milk Products in Selected Countries Globally (2024-2025)*

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Research by Worldpanel by Numerator and Europanel reveals that plant-based milk is a product in a continuously growing niche category globally.

In China and most markets surveyed by the research team, the dairy category (e.g., cow's milk) tends to be stagnant or lose value. However, plant-based alternatives are growing and gaining market share.

China is the country with the highest penetration of plant-based milk, at 74% in 2025. This figure is up from 71% in 2024.

Among the six focused markets, growth also occurred in Colombia, France, and Brazil.

Meanwhile, Argentina is stagnant, and Mexico has actually declined. Here is the complete list:

China

2024: 71%
2025: 74%

Colombia

2024: 21%
2025: 24%

Argentina

2024: 15%
2025: 15%

France

2024: 24%
2025: 26%

Brazil

2024: 15%
2025: 18%

Mexico

2024: 27%
2025: 24%

The penetration of these plant-based milk products uses a moving annual total (MAT), referring to purchase penetration data.

This calculates the percentage of consumers who purchased plant-based beverages at least once in the last 12 months from the time the research was conducted.

This survey, conducted in 2025, covered 30 countries and 96,000 respondents across the Americas, Europe, the Middle East, and Asia Pacific. The survey's objective is to measure the gap between values that consumers deem important and the actions taken by manufacturers or brands.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Plant-based Milk Penetration Strengthens in Global Market Through 2025

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