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Indonesians' Interest in Matcha Tea to Soar in 2025

Adi Ahdiat 19/01/2026 14:47 WIB

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The interest of Indonesian citizens in matcha, a type of green tea from Japan, increased rapidly in 2025. This is evident from the high search index for the keyword "matcha" on Google last year.

Keyword Search Index for 'Matcha' on Google Indonesia (January 2004-December 2025)

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Indonesians' Interest in Matcha Tea to Soar in 2025

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Keyword Search Index for 'Matcha' on Google Indonesia (January 2004-December 2025)

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The interest of Indonesian citizens in matcha, a Japanese green tea beverage, increased rapidly in 2025.

This is partly evident from the high search index for the keyword "matcha" on Google throughout last year.

Google has a Google Trends index expressed with a score on a 0-100 point scale. A high score reflects the significant user interest in information about a particular word or term.

Throughout 2004 to 2013, very few Indonesian citizens searched for the keyword "matcha" on Google, or perhaps none at all, as its index score only ranged from 0 to 1 point.

Then, during the period of 2014 to 2024, its search index gradually rose, with the highest score reaching 41 points in mid-2023.

Subsequently, in 2025, the search index for the keyword "matcha" suddenly surged, with its score briefly reaching the highest level of 100 points in September, as shown in the graph.

This surge indicates that more and more Indonesian citizens want to know about or seek information about the product.

This also aligns with a YouGov survey which found that green tea, including matcha, was the most consumed type of tea by Indonesian citizens in 2025, after black tea.

(Baca: These Are the Types of Tea Most Consumed by Indonesians)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesians' Interest in Matcha Tea to Soar in 2025

Indonesians' Interest in Matcha Tea to Soar in 2025

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Indonesians' Interest in Matcha Tea to Soar in 2025

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