10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

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Nabilah Muhamad 05/12/2025 17:20 WIB

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According to Compas market research, 9 out of 10 best-selling perfume brands on Shopee Indonesia in Q3 2025 were local products.

10 Perfume and Fragrance Product Brands with the Largest Market Share* on Shopee Indonesia (Q3 2025)

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10 Perfume and Fragrance Product Brands with the Largest Market Share* on Shopee Indonesia (Q3 2025)

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Market research company Compas released a list of the top 10 best-selling perfume and fragrance brands on Shopee Indonesia in Q3 2025.

This list is derived from online crawling results, which involve digitally collecting product sales data from both official and non-official stores on Shopee, with a product rating criterion of at least 4 stars.

As a result, 9 out of the 10 best-selling perfume brands on Shopee Indonesia are domestic. Only 1 brand is foreign, namely Miniso from China.

"Saff & Co took over the top position in the perfume and fragrance category in Q3 with a market share of 3.51%," Compas wrote on its official Instagram account on Wednesday (December 3, 2025).

Meanwhile, HMNS, which previously held the top spot, has now slipped to third place with a 3.42% share.

Here is the complete list of the top 10 perfume and fragrance brands with the largest market share on Shopee Indonesia in Q3 2025:

Saff & Co: 3.51%
Scarlett: 3.44%
HMNS: 3.42%
MyKonos: 3.34%
Octarine: 2.10%
Macbrame: 1.40%
Evangeline: 1.28%
Morris: 1.11%
Miniso: 1.07%
Fres & Natural: 1.04%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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