10 Best-Selling Mascara Brands on Shopee Indonesia in Q2 2025

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Nabilah Muhamad 25/11/2025 15:09 WIB

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Market research company Compas released a list of the 10 best-selling mascara brands on Shopee Indonesia in the second quarter of 2025. Here is the list!

10 Mascara Product Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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10 Mascara Product Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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Market research company Compas released a list of the top 10 best-selling mascara brands on Shopee Indonesia in Q2 2025.

This data was collected through online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

As a result, Maybelline topped the list, capturing a 22.82% share of the total mascara sales value on Shopee during this period.

"(Maybelline) successfully recorded a market share nearly double that of its closest competitor on Shopee during Q2 2025!" Compas wrote on its official Instagram, Saturday (22/11/2025).

It was followed by other international brands, namely O.Two.O and Barenbliss, which garnered shares of 13.65% and 9.11% respectively.

Here is the complete list of the top 10 best-selling mascara brands on Shopee Indonesia in Q2 2025, according to Compas research:

Maybelline: 22.82%
O.Two.O: 13.65%
Barenbliss: 9.11%
Pinkflash: 5.97%
Judydoll: 5.94%
Xi Xiu: 4.05%
Esenses: 2.62%
Somethinc: 2.45%
Madame Gie: 2.30%
Dazzle Me: 2.28%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."