Facing Bankruptcy, Revlon's Sales Trends Over the Past Decade

The cosmetics giant Revlon is facing bankruptcy due to a struggle with heavy debt and disrupted supply chains. The New York-based company had long-term debt of US$3.31 billion as of March 31, 2022, according to securities filings.

In addition, slow adaptation to changing beauty trends and losing out to competitors are some of the reasons for the company's impending bankruptcy.

So, how has Revlon's sales trended over the past decade?

Based on Revlon's financial reports, global net sales have been volatile from 2011 to 2021. In 2011, Revlon's net sales were US$1.38 billion, the lowest in the last ten years.

Revlon's net sales rose to US$1.39 billion in 2012. Then, net sales for the US-based company increased again to US$1.49 billion in 2013 and US$1.94 billion in 2014.

Revlon's highest net sales in a decade reached US$2.69 billion in 2017, the highest in the last ten years.

However, the cosmetics company's net sales declined again in 2018 to US$2.56 billion. Revlon's net sales further decreased in 2019 to US$2.41 billion and in 2020 to US$1.9 billion.

Meanwhile, Revlon's net sales increased by 9.2% year-on-year (YoY) to US$2.07 billion in 2021. In terms of business lines, Revlon's cosmetics net sales were the largest, reaching US$727.9 million throughout last year.

This was followed by its subsidiary Elizabeth Arden with net sales of US$523.3 million. Then there were net sales of US$419.1 million for the Portfolio and US$399.4 million for Fragrance.