These Are The Baby Products Frequently Purchased by Indonesian Mothers

Mothers in Indonesia have a list of products considered essential, both for themselves and their babies. This finding is reflected in Snapcart's report titled *Happy Mom, Happy Baby*.

Baby diapers are recorded as the most frequently used and consistently purchased product by 45% of respondents.

Other frequently purchased baby products include baby oil or eucalyptus oil (39%), baby soap or shampoo (37%), baby wipes (26%), and baby cream (17%).

In addition, 11% of respondents frequently buy medicine or supplements for mothers and babies, and 10% buy skincare and body products for mothers.

This survey also shows that 49% of respondents routinely consume vitamins or health supplements.

Furthermore, 46% use skincare products specifically designed for breastfeeding mothers, and 24% like to buy breastfeeding accessories such as breast pumps, breast milk storage bags, and coolers.

"This pattern shows that self-care is increasingly considered a vital part of a mother's responsibilities, not just a luxury," wrote Snapcart in its report.

Snapcart conducted this online survey in July 2025 with 721 mothers across Indonesia.

(Read: Top 10 Best-Selling Mother and Baby Product Brands on Shopee Indonesia, Q1 2025)