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Top 10 Best-Selling Bronzer, Contour, and Highlighter Brands on Shopee Indonesia, Q1 2025

Nabilah Muhamad 25/07/2025 09:07 WIB

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Compass released a list of the top 10 brands in the bronzer, contour, and highlighter categories with the highest sales on Shopee Indonesia in Q1 2025. Pinkflash dominated the list, holding an 11.71%

Top 10 Bronzer/Contour/Highlighter Brands with the Largest Market Share* on Shopee Indonesia (Q1 2025)

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Top 10 Bronzer/Contour/Highlighter Brands with the Largest Market Share* on Shopee Indonesia (Q1 2025)

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Market research firm Compas released a list of the top 10 brands in the bronzer, contour, and highlighter categories with the highest sales on Shopee Indonesia in the first quarter of 2025 (Q1 2025).

This data is the result of online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

Pinkflash led this category with an 11.71% market share of total sales value on Shopee Indonesia in Q1 2025.

This achievement is an increase from its year-end share of 8.93%. The Chinese brand also surpassed Focallure, pushing it into second place.

“Pinkflash is the brand with the highest sales growth in Q1. This brand grew by more than Rp1 billion and successfully overtook Focallure,” Compas wrote on its Instagram account on Tuesday (July 22, 2025).

The following is a list of the top-selling bronzer, contour, and highlighter brands on Shopee Indonesia in Q1 2025, based on Compas research:

1. Pinkflash: 11.71%

2. Focallure: 9.16%

3. Judydoll: 6.53%

4. Esqa: 5.53%

5. Dior: 5.15%

6. Hojo: 4.93%

7. O.Two.O: 4.64%

8. Madame Gie: 4%

9. Make Over: 2.50%

10. Guele: 2.43%

(Read: Top 10 Best-Selling Face Powders on Shopee in Q1 2025)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top 10 Best-Selling Bronzer, Contour, and Highlighter Brands on Shopee Indonesia, Q1 2025

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