Top 10 Best-Selling Face Powders on Shopee in Q1 2025

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Nabilah Muhamad 14/07/2025 13:10 WIB

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Top 10 Powder Brands by Market Share* on Shopee Indonesia (Q1 2025)

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Top 10 Powder Brands by Market Share* on Shopee Indonesia (Q1 2025)

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Market research firm Compas released a list of the 10 best-selling powder brands on Shopee Indonesia in Q1 2025.

This data is the result of online crawling, the digital collection of product sales data from both official and non-official stores on Shopee, with a product rating criterion of at least 4 stars.

Wardah emerged as the best-selling brand, holding a 10.62% share of total powder sales value on Shopee in Q1 2025. This achievement shows a slight increase compared to the last quarter of the previous year, which had a 10.29% share.

Meanwhile, two local brands newly entered the top 10: Oh My Glam (OMG) with a 3.14% share and Somethinc with 3.01%.

"Unlike Oh My Glam, where the Coverlast Two Ways product, labeled 'Tasya Farasya Approved,' exploded in OMG's official store," Compas wrote on its Instagram account on Saturday (12/7/2025).

Here is the list of the 10 best-selling powder brands on Shopee Indonesia in Q1 2025, based on Compas research:

1. Wardah: 10.62%

2. Pixy: 7.53%

3. Make Over: 5.58%

4. Ultima II: 4.78%

5. Sea Makeup: 4.29%

6. Marck's: 3.36%

7. Maybelline: 3.15%

8. Oh My Glam: 3.14%

9. Somethinc: 3.01%

10. Azzura: 2.70%

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."