Reasons Why Indonesians Want to Buy Viral Products

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Nabilah Muhamad 24/06/2025 19:07 WIB

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According to a Snapcart survey, 22% of respondents decided to buy viral products on social media because they believed these products would provide comfort and entertainment.

Factors Influencing Respondents' Decisions to Follow Viral Product Trends (May 2025)

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Factors Influencing Respondents' Decisions to Follow Viral Product Trends (May 2025)

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A Snapcart survey reveals that only 11% of 1,993 respondents expressed immediate interest in purchasing viral products from social media.

About 38% preferred to wait for reviews or opinions before buying, 32% were interested but not enough to purchase, and 20% were indifferent to social media trends.

Of those immediately interested, 22% followed the trend believing the viral product offered convenience and entertainment. 19% were driven by curiosity, 17% were influenced by social media and influencers, and 14% felt social or peer pressure. Conversely, 38% of respondents were unaffected by any trends.

"This attitude likely stems from increased awareness of marketing strategies, better access to product information, and a more frugal mindset amidst challenging economic conditions," wrote Snapcart in its Life Priorities: Part 2 report.

Snapcart conducted this online survey in May 2025, polling 1,993 respondents across Indonesia.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Reasons Why Indonesians Want to Buy Viral Products

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