Top 10 Best-Selling Beauty Brands on Shopee Indonesia in Q1 2025

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Nabilah Muhamad 11/06/2025 11:26 WIB

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According to market research data from Compas, Skintific is the best-selling skincare and beauty brand on Shopee. Its market share reached 4.10% in Q1 2025.

Top 10 Beauty and Personal Care Brands with the Highest Market Share on Shopee Indonesia (Q1 2025)

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Top 10 Beauty and Personal Care Brands with the Highest Market Share on Shopee Indonesia (Q1 2025)

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Market research firm Compas mapped the competition among beauty and skincare brands on Indonesia's Shopee.

This research used online crawling or digital search methods. Compas collected 12,900 sales data points from official and non-official Shopee stores, with products rated at least 4 stars, during the first quarter of 2025.

Skintific ranked first, achieving a 4.10% market share on Shopee in the first quarter of this year.

Wardah followed with a 2.97% market share, followed by Glad2Glow at 2.51%, Hanasui at 1.52%, and Maybelline at 1.47%.

Other beauty and skincare brands such as MS Glow, Somethinc, Skin1004, Make Over, and Garnier had lower market shares, as shown in the graph.

"They have proven themselves as top performers on Shopee, with sales continuously strengthening in Q1," Compas wrote on its official Instagram account on Tuesday, June 10 2025.

(Read: Survey: Most Indonesian Young People Use Domestic Skincare Products)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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