Apple to Dominate Global TWS Shipments in 2024

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Nabilah Muhamad 05/03/2025 17:06 WIB

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According to Canalys, global shipments of true wireless stereo (TWS) earbuds reached 331.6 million units in 2024. Apple dominated the TWS market with 76.5 million units shipped.

Global TWS Shipment Volume by Manufacturer (2024)

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Global TWS Shipment Volume by Manufacturer (2024)

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According to a Canalys report, global shipments of true wireless stereo (TWS) devices reached 331.6 million units in 2024, a 12.6% year-on-year (YoY) increase.

TWS is a wireless audio technology that produces stereo sound. These devices deliver sound via speakers or handsets without wired connections, using Bluetooth connectivity.

In 2024, Apple dominated global TWS shipments with 76.5 million units. This figure includes TWS shipments from Apple's subsidiary, Beats.

Canalys attributes Apple's dominance in the global TWS market to its integrated product ecosystem.

"Apple's internal chipset enables seamless cross-device connectivity, while integrating spatial audio technology with Apple Music to deliver a high-resolution audio experience," Canalys wrote in its report on Monday, March 3, 2025.

However, Apple was the only major TWS manufacturer to experience a decline in shipments in 2024, with a decrease of 6.5% (YoY).

Samsung ranked second with 28.2 million TWS units shipped throughout 2024. This includes sales from its subsidiary, Harman. Shipments from the South Korean manufacturer grew by 12.6% (YoY).

Xiaomi shipped 26 million TWS units, a surge of 57.7% (YoY). This was followed by boAt with 19.8 million units, up 18.2% (YoY), and Huawei with 14.8 million units, growing by 59.2% (YoY).

Combined shipments of TWS devices from other brands reached 166.2 million units, a 15.9% (YoY) increase.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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