Apple Dominates the Global Tablet Market in 2024

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Nabilah Muhamad 07/02/2025 18:20 WIB

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According to Canalys data, global tablet shipments reached 147.63 million units in 2024. Apple captured the largest market share of tablet shipments.

Global Tablet Shipment Volume by Manufacturer (2024)

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Global Tablet Shipment Volume by Manufacturer (2024)

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According to market research firm Canalys, global tablet shipments reached 147.63 million units in 2024, a 9.2% year-on-year (YoY) increase.

In 2024, Apple captured 38.6% of the global tablet market share with 56.92 million units shipped, a 5.3% YoY increase.

Canalys attributes this growth to the new iPad Mini and iPad Air tablets released in mid-2024.

Samsung followed in second place with 27.79 million tablet shipments in 2024, growing by 8.2% YoY.

Shipments from Chinese manufacturers Huawei surged 29.3% YoY to 10.74 million units, Lenovo increased by 12% YoY to 10.43 million units, and Xiaomi soared 73.1% YoY to 9.22 million units.

Combined shipments from other tablet brands saw a slight 0.1% YoY decrease to 32.53 million units.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple Dominates the Global Tablet Market in 2024

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