Kenangan Coffee: Indonesia's Most Popular Cafe Coffee Among Gen Z

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Erlina Fury Santika 09/01/2025 19:50 WIB

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Jakpat data shows Kopi Kenangan as the most consumed modern coffee brand among Gen Z compared to four other brands.

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Proportion of Gen Z Respondents by Coffee Brand Consumed (December 6-9, 2024)

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A Jakpat survey shows that 896 out of 1,115 Generation Z respondents consume coffee. Of these 896 respondents, 316, or 35%, consume coffee from cafes.

The most consumed cafe coffee among Gen Z is Kopi Kenangan, accounting for 60% of the total Gen Z who drink cafe coffee.

The second best-selling brand is Janji Jiwa, at 56%. Third is Fore, at 54%.

In fourth place is Tomoro with 36%. Finally, Tuku, at 28%.

Jakpat also surveyed that 57% of the 896 Gen Z coffee drinkers prefer flavored instant coffee. Furthermore, 38% consume plain instant coffee.

Then there are 35% of respondents who consume cafe coffee, 27% packaged coffee, and 20% street coffee.

This coffee survey is part of the discussion on Gen Z consumption behavior in the *Gen Z Characteristics & Behaviors* report. In general, this survey targeted 1,155 Gen Z individuals born between 1997 and 2012. The gender proportion is balanced, with 50% male and 50% female.

28% of respondents are located in and around Jakarta (Jakarta Pusat, Jakarta Barat, Jakarta Selatan, Jakarta Timur, Jakarta Utara, Bogor City, Depok City, Tangerang City, South Tangerang City, Bekasi City); 44% are spread across Java (West Java excluding Bogor City, Bekasi City, Depok City; Banten excluding Tangerang City, South Tangerang City; East Java, Central Java, Yogyakarta); and 28% are outside Java (Sumatra, Kalimantan, Bali, Nusa Tenggara, Sulawesi, Maluku, and Papua).

Data was collected from December 6-9, 2024, via the Jakpat mobile application, with a margin of error below 5%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Kenangan Coffee: Indonesia's Most Popular Cafe Coffee Among Gen Z

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Kenangan Coffee: Indonesia's Most Popular Cafe Coffee Among Gen Z

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