Apple Dominates Global TWS Shipments in Q3 2024

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Nabilah Muhamad 19/11/2024 12:01 WIB

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According to Canalys data, global TWS shipments reached 92.3 million units in Q3 2024. Apple was the leading producer, shipping 19.8 million units.

Global TWS Shipment Volume by Manufacturer (Q3 2024)

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Global TWS Shipment Volume by Manufacturer (Q3 2024)

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According to a Canalys market research report, global shipments of true wireless stereo (TWS) earbuds reached 92.3 million units in Q3 2024. This represents a 15.5% year-on-year (YoY) increase.

TWS is a wireless audio technology that produces stereo sound. These devices deliver sound through speakers or a phone without wired connections, using Bluetooth connectivity.

In Q3 2024, Apple dominated global TWS shipments with 19.8 million units, capturing a 21.4% global market share.

This figure includes TWS shipments from Apple's subsidiary, Beats.

Despite its leading position, Apple's TWS shipments decreased by 9.3% YoY.

Samsung ranked second, shipping 8.3 million TWS units, including sales from its subsidiary, Harman. Shipments from the South Korean manufacturer surged by 25.1% YoY.

Following Samsung, boAt shipped 7.6 million units (a 45.5% YoY increase), Xiaomi shipped 6.9 million units (a 66.5% YoY increase), and Huawei shipped 3.7 million units (a 55.2% YoY increase).

Combined shipments from other TWS brands reached 46 million units, growing by 15.9% YoY.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple Dominates Global TWS Shipments in Q3 2024

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