Food Purchases Increased During the Corona Pandemic

Cindy Mutia Annur 28/09/2020 13:30 WIB

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Consumer spending during the corona pandemic was dominated by the food category, increasing by 54%. This was followed by entertainment at 45%.

Types of Consumer Spending in Indonesia that Increased During COVID-19

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Types of Consumer Spending in Indonesia that Increased During COVID-19

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McKinsey & Company research indicates that the largest increase in Indonesian consumer spending during the Covid-19 pandemic was in the food category, at 54%. This data was obtained from research on consumer behavior by category on April 13th and 20th compared to normal times.

The next largest increase was in the entertainment category, at 45%. This was followed by household goods, snacks, and personal care products at 44%, 34%, and 32%, respectively.

The research states that the shift in consumer spending to online channels is expected to continue even after the pandemic subsides. At least almost 60% of respondents had tried new digital shopping methods. This survey was conducted with nearly 700 respondents in Indonesia.

Editor : Muhammad Ahsan Ridhoi

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."