Men and Women Have Different Sneaker Preferences: Survey Results

Consumer Products

Cindy Mutia Annur 01/03/2023 18:38 WIB

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Preferred Sneaker Types Purchased by Indonesian Consumers by Gender (February 2023)

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Sneakers are no longer just athletic shoes; they've become a significant part of their wearer's lifestyle. This is especially true given the wide variety of sneakers offered by major brands, from Adidas and Nike to Converse.

According to a survey by Kurious from the Katadata Insight Center (KIC), Indonesian men and women have different sneaker preferences.

A majority, or 53.3%, of female consumers in Indonesia typically buy slip-on sneakers. On the other hand, the majority of male consumers in Indonesia typically buy athletic sneakers, at 47.4%.

The following shows the preferred types of sneakers purchased by Indonesian consumers, broken down by gender:

Women

* Slip-on sneakers: 53.3%
* Low top sneakers: 46.7%
* Athletic sneakers: 36.4%
* High top sneakers: 19.1%
* Leather sneakers: 9.3%

Men

* Athletic sneakers: 47.4%
* Low top sneakers: 39.3%
* Slip-on sneakers: 25.4%
* High top sneakers: 21.4%
* Leather sneakers: 15%

The survey also found that Adidas is the most popular sneaker brand in Indonesia.

62.4% of respondents stated that they preferred Adidas sneakers the most. Nike came in second, with 61.9% of respondents expressing a preference for the brand.

Kurious-KIC surveyed 399 respondents across various regions of Indonesia, with 49.2% male respondents and 50.8% female respondents.

Over half of the respondents were from Java (excluding Jakarta) at 64%, followed by Jakarta (15.4%), and Sumatra (10.9%). Respondents from Sulawesi, Kalimantan, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.5% to 3.6%.

The majority of respondents were aged 35-44 years (31.7%), followed by the 25-34 year age group (29.6%) and the 45-54 year age group (22.2%).

The survey was conducted from February 14th to 22nd, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 4.9% and a 95% confidence level.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."