Survey: Bebelac is the Most Popular Formula Milk Brand in Indonesia

Consumer Products

Cindy Mutia Annur 02/08/2023 12:06 WIB

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Respondent-Reported Proportions of Infant Formula Brands (July 2023)

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Infant formula is a breast milk substitute specifically designed to provide nutrition for babies. Although its composition cannot match the unique benefits of breast milk, infant formula is widely produced and consumed in Indonesia.

Of the many infant formulas available in Indonesia, which brands are most recognized by consumers?

Based on a Kurious survey from the Katadata Insight Center (KIC), the most popular infant formula brand in Indonesia is Bebelac. 76% of respondents claimed to be aware of the brand.

Dancow came in second with a 74.3% recognition rate, followed by SGM at 74%, and Frisian Flag at 58.8%.

Awareness of other infant formula brands was lower, as shown in the graph.

Although Bebelac is the most popular, SGM is the brand most frequently consumed by respondents, at 48.4%. Bebelac was second, with 41.5%.

Competitors such as Dancow, Frisian Flag, Pediasure, Chil Go!, and other brands were used by only about 36% to 0.7% of respondents.

This survey was conducted among 599 respondents across Indonesia, with 54.8% male and 45.2% female respondents.

More than half of the respondents were from Java (excluding Jakarta) at 64.6%, followed by respondents from DKI Jakarta (15.9%), and Sumatra (11.2%).

The proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 3.3% to 0.2%.

Most respondents were aged between 35-44 years (35.2%), followed by the 25-34 age group (29.5%), and the 45-54 age group (21%).

Data collection was conducted from July 18-26, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 4% and a 95% confidence level.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."