Uber's fares for short distances are the cheapest compared to two other competitors. According to an iPrice study, for a distance of 5 kilometers (km), the online transportation service only charges US$1.5, lower than Grab and conventional taxis.
Online transportation services are competing to offer the lowest prices to win market share. The entry of online-based transportation services has changed people's habits in using urban transportation modes. The convenience and low fares offered are among the reasons why people are switching to online-based transportation services and starting to abandon conventional transportation.
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