Brio Remains Top Seller in Honda's Retail Car Sales for February 2024

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Nabilah Muhamad 18/03/2024 15:00 WIB

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Honda Prospect Motor (HPM) recorded retail sales of 9,019 units in February 2024. The Brio remained the best-selling model with sales of 4,418 units.

Honda Car Retail Sales Volume (February 2024)

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Brio Remains Top Seller in Honda's Retail Car Sales for February 2024

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Honda Car Retail Sales Volume (February 2024)

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PT Honda Prospect Motor (HPM) recorded retail sales of 9,019 units in February 2024. Sales volume decreased by 25% year-on-year (YoY) compared to February 2023, which saw sales of 12,069 units.

In February 2024, the Brio maintained its position as the best-selling Honda car model, with sales of 4,418 units. This Honda LCGC (low cost green car) contributed 47% of total Honda car retail sales during that period.

The next highest sales came from the SUV segment, with the HR-V selling 1,605 units, followed by the WR-V with 1,348 units and the BR-V with 983 units.

The CR-V recorded sales of 388 units in February 2024. Although not the highest number, 73% or 285 units were the e:HEV (hybrid) variant.

“Consumers are increasingly confident in Honda's hybrid technology, which offers better fuel efficiency and practical technology,” said HPM Sales & Marketing and After Sales Director Yusak Billy in an official statement on Friday, March 15, 2024.

Here is a complete list of Honda car retail sales for February 2024:

1. Brio: 4,418 units
2. HR-V: 1,605 units
3. WR-V: 1,348 units
4. BR-V: 983 units
5. CR-V: 388 units
6. City Hatchback RS: 135 units
7. Civic RS: 75 units
8. Accord: 33 units
9. Mobilio: 18 units
10. City: 12 units
11. Civic Type R: 4 units

With these achievements, Honda achieved a 12.8% share of the domestic automotive retail market in February 2024. This makes the Japanese car manufacturer the third best-selling car nationally last month.

“We are optimistic that the market trend will continue to grow in the lead-up to the Lebaran holiday, supported by consumer demand for Honda products,” said Billy.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."