Top 10 Most Valuable Tyres Brands in the World 2025: Michelin Remains at the Top

According to Brand Finance's annual Tyres 25 2025 report, the total brand value of the top 25 tire brands globally increased by 5% to US$38.8 billion.

Michelin solidified its position at the top as the most valuable tire brand in the world in 2025, maintaining its leading position for eight consecutive years. The brand value of the French tire manufacturer increased by 11% to US$8.76 billion.

The following are the top 10 most valuable tire brands in the world in 2025, according to Brand Finance:

1. Michelin: US$8.76 billion
2. Bridgestone: US$8.25 billion
3. Continental Tires: US$3.90 billion
4. Goodyear: US$2.27 billion
5. Dunlop: US$1.96 billion
6. Pirelli: US$1.94 billion
7. Hankook: US$1.66 billion
8. Yokohama: US$1.49 billion
9. Giti: US$1.07 billion
10. Sailun: US$905 million

According to Brand Finance, Yokohama recorded the fastest growth among the top 10 brands, with its brand value increasing by 23%.

"The strong performance of this brand reflects record profitability in 2024, driven by increased sales of larger, high-margin consumer tires and an effective pricing strategy," wrote Brand Finance.

Meanwhile, the Sailun tire brand entered the top 10 for the first time. The Chinese brand successfully displaced Toyo Tires, a Japanese tire brand.

"Sailun reported a significant increase in sales volume in 2024, indicating strong demand for its products. This sales surge was a major driver of the brand's financial success," said Brand Finance.