Access to the Internet for Indonesian Citizens

The 2021 Digital Literacy Survey by the Katadata Insight Center (KIC) and Kominfo shows that internet usage is highest between 7 PM and 9 PM.

In 2021, 62.5 percent of respondents reported using the internet between 7 PM and 9 PM. This figure is down from 71.9 percent the previous year.

Besides this time, which is typically after working hours, the next highest internet usage occurs between 7 AM and 10 AM, with 51.1 percent of respondents choosing this time.

Meanwhile, the lowest internet access occurs from midnight to dawn, from 00:00 to 5:00 AM. Only 3.7 percent of respondents accessed the internet in the early morning hours.

The 2021 Digital Literacy Survey depicts general internet usage and the digital literacy conditions of Indonesian society. The survey involved a total of 10,000 respondents nationwide, representing all 34 provinces in Indonesia. The sample consisted of household members aged 13 to 70 who had accessed the internet in the previous three months.

The following shows the proportion of respondents accessing the internet during specific time ranges, ordered from highest to lowest usage:

7 PM to 9 PM – 62.5 percent
7 AM to 10 AM – 51.1 percent
10 AM to 12 PM – 47.5 percent
3 PM to 5 PM – 44.1 percent
1 PM to 3 PM – 43.6 percent
5 PM to 7 PM – 41.9 percent
12 PM to 1 PM – 37.1 percent
9 PM to 12 AM – 34.1 percent
5 AM to 7 AM – 16.9 percent
12 AM to 5 AM – 3.7 percent

Based on these times, it can be seen that the majority of Indonesian people access the internet in the morning before their busy activities and in the evening after their activities.

This pattern can be beneficial, particularly for digital marketing practitioners. They can identify peak internet usage hours to help optimize the timing of their digital content publication.

Compared to the results of the previous year's survey on the 2020 Digital Literacy Status, this internet access time pattern has not changed significantly, although there are some differences. The proportion of people accessing the internet between 1 PM and 3 PM increased from 40.6 percent to 43.6 percent. Meanwhile, there was a decrease of approximately 9-13 percent between 5 PM and 9 PM.