Food and Beverages Were the Most Popular Business Types on Indonesian E-commerce in 2022

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Erlina Fury Santika 20/09/2023 18:10 WIB

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Food and beverage is the most sold product category in Indonesian e-commerce, accounting for 43.02% of sales. Fashion follows with 15.04%.

Indonesia's E-commerce Business Proportions by Goods and Services Sold (2022)

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Indonesia's E-commerce Business Proportions by Goods and Services Sold (2022)

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E-commerce sells a wide variety of products. The prices offered tend to be more affordable, allowing customers to choose the products they want.

The Central Statistics Agency (BPS) conducted a survey and categorized the types of goods and services offered on e-commerce platforms throughout 2022. The results showed that 43.02% of all e-commerce businesses sold goods or services in the food, beverage, and food ingredients category.

The next most commonly sold category was fashion, with a business proportion of 15.04%. Household goods and services ranked third, accounting for 8.11% of businesses.

Transportation and shipping services were fourth at 5.86% of businesses. Cosmetics occupied fifth place at 5.37% of businesses.

Foreign E-commerce Dominates

According to *Katadata*, the Minister of Cooperatives and SMEs, Teten Masduki, stated that foreign traders are selling products cheaply through online platforms. Teten found that the majority of micro, small, and medium enterprises (MSMEs) selling online are only offering imported products.

This has also led to a decrease in turnover for MSMEs in Tanah Abang's clothing wholesale center due to competition with foreign traders.

"Today, 56% of the online market is dominated by foreign e-commerce in terms of total revenue," said Teten on Tuesday (September 19, 2023).

Teten considers the adoption of online sales by traders in the market to be urgent. This statement was made after observing the growth of the electronic commerce market domestically.

Bank Indonesia recorded 3.49 billion electronic transactions domestically in 2022, with a value of Rp 476 trillion. This electronic transaction value increased by 18.8% from the previous year's achievement of Rp 401 trillion.

(See also: Lack of Capital is the Main Obstacle in the Development of E-Commerce Businesses in Indonesia)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Food and Beverages Were the Most Popular Business Types on Indonesian E-commerce in 2022

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Food and Beverages Were the Most Popular Business Types on Indonesian E-commerce in 2022

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