Top 10 E-commerce Sites with the Most Visitors in Q2 2022

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Adi Ahdiat 21/11/2022 11:30 WIB

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According to data compiled by iPrice, Tokopedia remained the most visited e-commerce platform in Indonesia in the second quarter of 2022.

Top 10 E-commerce Sites in Indonesia with the Most Visitors* (Q2 2022)

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Top 10 E-commerce Sites in Indonesia with the Most Visitors* (Q2 2022)

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Tokopedia remains the leading e-commerce player in Indonesia. According to data compiled by iPrice, Tokopedia had an average of 158.3 million website visitors per month in Q2 2022, the highest among its competitors.

Tokopedia's achievement also increased compared to Q1 2022, which averaged 157.2 million website visitors per month.

Shopee ranked second with an average of 131.2 million website visitors per month in Q2 2022. This figure is down from the previous quarter, which reached 132.7 million visitors per month.

Following are Lazada, Bukalapak, Blibli, Ralali, Klik Indomaret, JD.ID, Bhinneka, and Matahari, with the number of website visitors as shown in the graph.

According to iPrice, Indonesian consumers tend to access e-commerce more frequently through mobile applications. However, until Q2 2022, consumers accessing e-commerce via websites experienced rapid growth.

"In Indonesia, the number of website visits to the top 10 e-commerce sites increased by 64% from Q3 2019 to Q2 2022," iPrice stated in its press release on Tuesday (18/10/2022).

"In July 2022, 66% of Indonesian shoppers had accessed online shopping websites directly, making it the only channel to experience an increase. Meanwhile, access through search engines, social media, and ads decreased by 13%," it continued.

They attribute this shift in consumer behavior to e-commerce players' investment in improving user experience (UX) and user interface (UI), as well as to the improvement in the quality of content on their websites.

"Considering that many platforms are no longer just product catalogs, but have transformed into lifestyle partners providing useful information and more personalized recommendations," said iPrice.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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