Kredivo-KIC Survey: Men More Frequently Transact on E-commerce Than Women

A Kredivo and Katadata Insight Center (KIC) survey conducted in June 2022 revealed that male consumers shop more frequently on e-commerce platforms than female consumers. This trend has been observed since 2020.

The research recorded that men accounted for 62% of the total number of transactions, while women accounted for 38%.

The survey, titled "Indonesian E-commerce Consumer Behavior," utilized primary data from 16 million payment transaction samples from 1.5 million Kredivo users across Indonesia's five largest e-commerce platforms in 2021.

Male consumers also dominated in terms of transaction value, representing 64% of the total. Female consumers accounted for only 36%.

The average amount spent by male consumers was also higher, reaching Rp320,982, compared to Rp289,163 for female consumers.

"Male consumers continue to dominate e-commerce transactions, a trend that has persisted since 2020, with the percentage showing an increase," said Kredivo's VP of Marketing and Communications, Indina Andamari, in a press release on Wednesday, July 6, 2022.

According to Indina, this is because e-commerce has become an integral part of daily life, particularly during the Covid-19 pandemic. Furthermore, she added, payment options have become increasingly diverse, including pay-later methods.