Indonesia's E-commerce with the Highest Traffic Contribution from Facebook, Q1 2018

The emergence of e-commerce has transformed the way Indonesian people shop. Previously a traditional process involving physical interaction between buyer and seller, shopping is now increasingly done online. In online shopping, website visits are the most crucial factor for an e-commerce business. Several e-commerce platforms are running promotions during Ramadan to boost traffic and sales. One example is Tokopedia with its Rp 25,000 flash sale.

According to iPrice data for Q1 2018, Lazada was the e-commerce platform with the most visitors throughout Q1 2018, reaching 117.57 million visitors. Of this number, 22.77 million visitors came from Facebook. Facebook's contribution was the largest compared to other e-commerce platforms such as Tokopedia and Shopee, which only received 17.4 million and 9.02 million visits respectively.

Still according to iPrice, the largest contribution of e-commerce visitors from Instagram was recorded by Shopee with 713,000 visits, Hijup with 688,000, and Lazada with 556,000 visits. Meanwhile, the e-commerce platform with the largest contribution of visitors from Twitter was Blibli with 470,000 visits, followed by Lazada with 345,000 and Tokopedia with 161,000 visits.