Gen Z and Millennial Salaries Largely Spent on E-commerce

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Andrea Lidwina 09/06/2021 14:10 WIB

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People spend approximately 3% to 5% of their monthly income on e-commerce purchases. The younger the person, the higher the proportion of income spent on e-commerce.

E-commerce Transaction Ratio to Monthly Income (2020)

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E-commerce Transaction Ratio to Monthly Income (2020)

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Many Gen Z and millennials spend a significant portion of their salaries on e-commerce. Research by the Katadata Insight Center (KIC) and Kredivo shows that people use approximately 3% to 5% of their monthly income for e-commerce purchases. The younger the individual, the greater the proportion of income spent on e-commerce.

Individuals aged 18-25 years old have an average monthly income of Rp 4.6 million. Their average e-commerce transactions represent 5.4% of this monthly income.

The 26-35 age group has a higher average monthly income of Rp 5.7 million, with 5.2% spent on e-commerce.

The 36-45 age group spends only 4% of their average monthly income of Rp 7.4 million on e-commerce. Those aged 46-55 spend 3.5% of their Rp 8.7 million monthly income on e-commerce.

Individuals over 55 years old have an average monthly income of Rp 9.3 million, but their e-commerce transactions represent only 3.4% of their income.

This research analyzed data from one million Kredivo users who made e-commerce transactions across six major marketplaces during 2020.

Editor : Dimas Jarot Bayu

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Gen Z and Millennial Salaries Largely Spent on E-commerce

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Gen Z and Millennial Salaries Largely Spent on E-commerce

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