Ahead of Ramadan, Sales of Sweet Food and Beverages Increase on E-commerce Platforms

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Cindy Mutia Annur 05/03/2024 18:49 WIB

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According to market research firm Compas, sales of various sweet food and beverage products on e-commerce platforms increased in the lead-up to Ramadan.

Sweet Food and Beverage Products with the Highest Percentage Increase in Sales Volume on Indonesian E-commerce (February 2024)*

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Sweet Food and Beverage Products with the Highest Percentage Increase in Sales Volume on Indonesian E-commerce (February 2024)*

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According to market research firm Compas, sales of various sweet food and beverage products on Indonesian e-commerce platforms increased in the lead-up to Ramadan.

Compas researched sweet food and beverage products sold on several major domestic e-commerce sites, namely Shopee, Tokopedia, and Blibli.

The research was conducted using online crawling or digital search methods. The data collected comprised sales quantities for the periods of January 1-25, 2024, and February 1-25, 2024.

They found that several products experienced the highest sales increase in February 2024, namely chocolate drinks, spreads, and packaged chocolate.

In February 2024, the sales quantity of chocolate drinks soared by 75% month-on-month (mom) to 158,000 units.

Meanwhile, the sales quantity of spreads increased by 49% (mom) to 377,000 units, and the sales quantity of packaged chocolate rose by 48% (mom) to 860,000 units.

"We understand that people are preparing for Ramadan. In Indonesia, there's a tradition of consuming sweet food and drinks during the breaking of the fast," said Compas Co-Founder and CEO Hanindia Narendrata in a press release on Friday, March 1, 2024.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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