Snapcart Survey: Majority of THR Bonuses Spent on E-commerce

A Snapcart survey on planned Religious Festival Allowance (THR) usage shows that 60% of respondents stated they would use their THR for shopping. Of those choosing to shop online, 91% opted for e-commerce platforms. Meanwhile, 56% chose to shop at offline stores, 19% at official online brand stores, 17% via Instagram, 6% via Facebook, and 4% via WhatsApp/BBM.

The most popular shopping categories were clothing and accessories (67%), cosmetics (38%), food and beverages (35%), and shoes (35%). Eko Wicaksana from Snapcart Indonesia explained that women and housewives showed a greater interest in buying clothes, bags, shoes, and accessories. Men, on the other hand, were more interested in digital products, gadgets, sports equipment, and hobby-related items.

This survey was conducted from April 16-23, 2019, involving 1,000 respondents across Indonesia. 53.8% of respondents resided in the Jabodetabek area (Greater Jakarta), while 46.2% resided outside of Jabodetabek.

(Read Databoks: [This is Indonesia's Most Popular E-commerce in Q4 2018](https://databoks.katadata.co.id/datapublish/2019/01/31/ini-e-commerce-indonesia-paling-diminati-pada-triwulan-iv-2018))