These Are the Social Media Platforms with the Most Active Users in Indonesia

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13/09/2017 15:34 WIB

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Largest Active User Social Media in Indonesia (Q3 & Q4 2016)

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Largest Active User Social Media in Indonesia (Q3 & Q4 2016)

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PT Elang Mahkota Teknologi Tbk (Emtek) agreed to purchase a BBM license for US$207 million (equivalent to Rp 2.75 trillion) in June 2016, committing to content development, service improvement, and attracting more customers. Emtek will invest further to integrate the Canadian messaging application with its digital products, such as Liputan6.com, Bukalapak, and free-to-air TV programs, into BBM.

The wearesocial and Hootsuite report titled *Digital in 2017: Southeast Asia*, sourced from Globalwebindex (Q3 and Q4 2016), shows that YouTube is the most actively used social media platform in Indonesia, reaching 49 percent. The total number of active social media users in Indonesia reached 106 million, approximately 40 percent of the population.

WhatsApp is the messaging application with the largest active user base, reaching 38 percent. BBM's active user base stands at 26 percent, lower than that of Facebook Messenger and Line.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."