A Range of Podcast Listener Genres

Technology & Telecommunications

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Yosepha Pusparisa 26/05/2020 14:50 WIB

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Podcasts have seen a year-on-year increase in listeners. The most popular genres are news, politics, and current affairs, consumed by 18.4% of listeners. Comedy follows with 13.9%.

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Podcast Listener Genre (2018)

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Podcasts, audio recordings that can be listened to over the internet, are currently enjoying widespread popularity. Similar to radio, podcasts also have several genres. News, politics, and discussions of current issues have attracted many listeners, with at least 18.4% of listeners favoring this genre.

Comedy and business genres follow with 13.9% and 12.8% of listeners respectively. Educational podcasts are also widely listened to, with 10.6% of listeners. Just below that is the arts and entertainment genre, attracting 10% of listeners. This figure is down approximately 40.8% compared to 2017.

The number of podcast fans continues to grow year by year. This is evident in the increasing advertising revenue. In 2018, podcasts generated US$479.1 million or Rp 7.1 trillion at an exchange rate of Rp 14,800/USD.

Editor : Safrezi Fitra

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."