Shopee PayLater, the Most Widely Used Buy Now, Pay Later Service in 2021

Technology & Telecommunications

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Cindy Mutia Annur 12/01/2022 17:50 WIB

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DailySocial's survey results show that Shopee Paylater was the most used service by consumers throughout 2021.

Most Frequently Used Paylater Services in 2021

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Most Frequently Used Paylater Services in 2021

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Buy now, pay later (BNPL) features, or paylater, have become increasingly popular among consumers since the Covid-19 pandemic. A DailySocial survey revealed that Shopee Paylater was the most widely used service in 2021, with a usage rate of 78.4%.

Gopay Later ranked second as the most popular buy now, pay later feature, with 33.8% of respondents reporting its use. Following this, 23.2% of respondents used Kredivo's paylater feature.

Furthermore, 20.4% of respondents used Akulaku's paylater feature, while 8.6% used Traveloka PayLater.

Finally, 3.3% and 2.8% of consumers used Indodana and Home Credit's paylater features, respectively. The remaining 0.4% of consumers used paylater services from other providers.

The DailySocial Fintech Report 2021 survey involved 1,500 respondents. E-money or digital wallets were the most widely used financial technology products in Indonesia, used by 53.7% of respondents.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."