These are the Best-Selling FMCG Products on Indonesian E-commerce During Ramadan 2024

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Nabilah Muhamad 20/05/2024 19:43 WIB

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Compass research shows that personal care and beauty products were the best-selling FMCG category on Indonesian e-commerce during Ramadan 2024.

FMCG Product Sales Value in Indonesian E-commerce During Ramadan 2024

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FMCG Product Sales Value in Indonesian E-commerce During Ramadan 2024

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According to market research firm Compas, fast-moving consumer goods (FMCG) products were highly sought after on Indonesian e-commerce platforms during Ramadan 2024.

Compas researched FMCG product sales on several major domestic e-commerce sites: Shopee, Tokopedia, and Blibli.

The research employed an online crawling method, or digital search. Data collected comprised sales from stores with a rating of 4 or higher during the Ramadan 2024 period, specifically March 13th to April 9th, 2024.

Their findings indicate that the total value of FMCG product sales on these e-commerce platforms reached Rp6.4 trillion during Ramadan 2024. This represents a 25.4% surge compared to Ramadan 2023, which generated Rp5.1 trillion in sales.

During this year's Ramadan, FMCG products in the beauty and personal care category achieved the highest sales value at Rp2.9 trillion.

Food and beverage product sales reached Rp1.8 trillion, health products Rp1.01 trillion, and baby products Rp642 billion.

“We hope that with this information, top FMCG brands will be better prepared to plan their campaigns for Ramadan 2025,” said the CEO and Co-Founder of Compas in a press release on Wednesday, May 15th, 2024.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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