Instagram Collects the Most User Personal Data

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Yosepha Pusparisa 24/03/2021 16:30 WIB

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According to pCloud research, Instagram is the application that consumes the most user personal data, reaching up to 79%. Facebook follows, collecting 57% of personal data.

Social Media Platforms Collecting the Most Personal Data

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Social Media Platforms Collecting the Most Personal Data

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Almost all social media platforms share user data with third parties, typically advertisers. According to pCloud, Instagram is the application that collects the most personal user information, up to 79%. This includes information such as payment details, location, contact information, search history, and financial information.

Its parent company, Facebook, follows closely, collecting 57% of users' personal data. LinkedIn and Uber Eats follow, each storing 50% of users' personal data.

According to pCloud, there are various reasons why applications collect users' personal data. Besides marketing, data is collected to create a better user experience. Most of the collected data is used by social listening companies for in-depth analysis.

Editor : Dimas Jarot Bayu

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Instagram Collects the Most User Personal Data

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